Questions
Buytheway is a custom reel style discovery microsite built from media the brand supplies. It is delivered as production files, hosted by the brand and linked to the original product pages. These answers explain exactly what is included, what remains with the store and what the current version does not do.
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The product
Buytheway is a custom reel style product discovery website built from images and videos the brand supplies. We deliver the production files; the brand deploys them at discover.brand.com. Each SHOP THIS action opens the original product page, where the existing store handles variants, cart and checkout.
Read the full definitionIn Buytheway, a reel style catalogue is a vertically browsed product sequence that gives one product the screen. A shopper can inspect, save, share or select SHOP THIS. SHOP THIS opens the original product page; it does not add the item to a Buytheway cart.
See the interactionA shopper opens the brand’s Discover destination and scrolls from one supplied product to the next. Each product can show approved imagery, details, Save, Share and SHOP THIS. SHOP THIS opens that product’s original page for current information and buying.
See the Reformation interaction demoThe brand supplies an approved catalogue file, images and/or videos, brand assets and one original product page URL per product. Buytheway maps that material into a custom vertical website and packages the completed production build for the brand’s developer to deploy.
Follow the delivery pathThe standard handoff is BrandName Buytheway.zip containing the production website files, together with deployment instructions and a product link manifest. Reusable source framework ownership is not automatically included unless the contract says so.
Review the handoffThe brand hosts the production build on infrastructure it owns or controls, normally at discover.brand.com. Buytheway does not require its own hosting platform for this version.
See deployment detailsCommerce boundaries
No. Buytheway is a separate discovery destination linked from the existing ecommerce website. The original store remains responsible for product pages, live information, variants, cart, checkout and orders.
See what stays with the storeNo. The current product does not connect to or replace the cart. SHOP THIS sends the shopper to the original PDP; the normal store handles add to cart from there.
See the PDP handoffNo. Buytheway never becomes the checkout or merchant of record. After the shopper opens the original PDP, the brand’s normal site handles cart, checkout, payment, delivery and orders.
Inspect the commerce boundaryNot in the current Buytheway Discovery product. The shopper selects SHOP THIS and lands on the brand’s original product page. The brand’s normal website then handles size, colour, current stock, add to cart and checkout.
Use SHOP THISThe primary action is no longer Add to cart. It is SHOP THIS. Selecting it opens the corresponding original product page. Buytheway does not report that anything has been added to a cart.
Watch the handoffYes. The existing checkout is untouched. Buytheway links to the original PDP and the brand’s established commerce flow continues normally from there.
See how delivery worksNo. The simplified product only needs approved catalogue material and original PDP URLs. The brand must be able to host a static production build and add a Discover navigation link.
Review the required inputsThe brand supplies the original product page URL for every product. Buytheway stores that approved URL with the corresponding reel. It never guesses product destinations.
See exact product linksNo. The original PDP remains the source for current price, stock, size, colour and other variants. Buytheway should omit volatile information or clearly label any displayed value as a catalogue snapshot.
Open a current PDPWhat the shopper sees
A product video is one media asset. Buytheway is the complete multi product browsing website around supplied images and/or videos: vertical navigation, product context, Save, Share, Details and a link to each original PDP. Buytheway does not create product videos in the standard offer.
See the full experienceNot in the standard Buytheway offer. The brand supplies the images and videos it wants used and confirms that it has the necessary rights. Buytheway edits, arranges and presents that approved material as the discovery experience; separate media production would require a separate scope.
Request a founding store reviewThey can load from brand approved CDN URLs or be included as optimised static assets inside the production build. The brand’s deployed infrastructure serves the final site and media.
Read the media detailsA product grid places several products in the same view so shoppers can scan and compare. Buytheway gives one product the screen and brings the next through a vertical scroll. It complements the grid as a separate discovery route rather than replacing it.
Compare the two viewsA vertical feed gives individual products a full screen interval instead of making every item compete inside one multi product view. It can expose products a shopper may not have named in a search. This is an interface benefit, not a guarantee of engagement, conversion or revenue.
See the catalogue caseThe public demos can save products locally in that browser or device. That is not a retailer account wishlist. A production build should say where the save is stored; connecting it to an existing customer account is not included in the simplified product.
Try a local saveYes. Share can use the device share panel or copy an approved product specific link. In a client build, the default shared destination should be the original PDP or an agreed stable discovery deep link.
Try product sharingA customer enters the brand’s Discover destination, sees one product at a time and scrolls vertically. They can pause, like, save, share, inspect details and select SHOP THIS. The original PDP then handles current product information and buying.
Experience itUse beyond the demos
No. Fashion is the current public demonstration, not the product boundary. Buytheway can be evaluated for beauty, jewellery, furniture, homeware, footwear, accessories, consumer products and other visual catalogues. Suitability should be tested with the category’s real supplied media and product pages.
See category breadthYes, subject to a catalogue review. The format is product led rather than garment led. A non fashion brand needs approved visual media, clear product names and stable product page URLs. Buytheway should not claim results for a category before a real implementation.
Submit a catalogue for reviewThe brand creates a discovery subdomain such as discover.brand.com and deploys the production files there. It adds a Discover link on the existing store. Every SHOP THIS action links back to the corresponding PDP. No cart integration is required.
Follow the full delivery pathFor each included product, Buytheway needs a stable identifier, product name, approved image and/or video, original PDP URL and any approved non volatile display copy. Price may be omitted because the original PDP remains the source for current price, stock and variants.
Review the inputThe brand supplies the updated catalogue material and Buytheway creates an updated build or completes a separately purchased refresh. The simplified product does not automatically synchronise catalogue changes.
Discuss a refresh scopeThe brand receives the contracted production build and usage rights. Buytheway retains reusable components, templates and build systems unless a separate source code or IP assignment fee is agreed.
Discuss the contract scopeThe build can emit brand owned analytics events such as discovery opens, product impressions, details opens, saves, shares and PDP handoffs. Buytheway does not need its own analytics backend, and tracking failure must never block product navigation.
See the analytics boundaryWhat BuytheWay is not
No. Each client receives its own brand specific discovery site. Buytheway does not aggregate sellers, take payment, create orders or become the merchant of record.
Read the stable definitionNo. Buytheway is a standalone discovery microsite delivered as production files. The brand keeps its existing ecommerce platform, product pages, cart, checkout and operational systems.
See the system boundaryNo. Instagram Shopping is part of Instagram. Buytheway is a brand owned discovery site using a familiar vertical browsing gesture. It is not a social network, marketplace or Instagram product and is not affiliated with Instagram.
See the brand owned modelTikTok Shop is a marketplace and commerce system inside TikTok. Buytheway is an independent discovery microsite for one brand. The resemblance is limited to the vertical browsing gesture; Buytheway does not reproduce TikTok’s marketplace, accounts, creator network or checkout.
See what defines BuytheWayMake it concrete
Yes. A brand can submit its store for review. If the fit is right, it supplies an approved catalogue file, media, product page URLs and brand assets. The request is not instant automated generation; the current offer is a custom build with an agreed scope.
Request a founding store reviewStill abstract?
The H&M interaction demo and Reformation interaction demo are independent, non transactional demonstrations. They do not imply endorsement or case study results. Reformation demonstrates the product page handoff; H&M demonstrates the interaction where current product URLs may not exist.