How delivery works
Your catalogue. Our discovery site. Your developer deploys it.
Buytheway is delivered as a standalone production build. It sits at a brand owned discovery subdomain and returns every interested shopper to the corresponding product page on the existing store.
Inspect the delivery path
The delivery path
From supplied catalogue to brand owned discovery site to original product page.
A standalone delivery model with a clear boundary: discovery with Buytheway, commerce with the brand.
- 01
INPUT
INPUT
The brand supplies a catalogue file, product names, approved images or videos, original PDP URLs and the brand kit. Buytheway does not require a commerce API.
- 02
BUILD
BUILD
Buytheway designs and tests a responsive vertical discovery experience using the approved material. One product receives the screen at a time.
- 03
DELIVERY
DELIVERY
Buytheway packages BrandName-Buytheway.zip, a product link manifest and deployment notes for the brand’s developer.
- 04
DEPLOYMENT
DEPLOYMENT
The brand’s developer publishes the production files at discover.brand.com and adds a Discover navigation link on the main store.
- 05
PDP HANDOFF
PDP HANDOFF
SHOP THIS opens the corresponding original product page. The existing store handles every commerce action from that point.
Media storage
Served from infrastructure the brand controls.
Catalogue media can continue loading from brand approved CDN URLs or be included as optimised static assets inside the production build. In both cases, the deployed experience is served from infrastructure controlled by the brand. Buytheway does not require its own media cloud for this version.
When something does not work
Keep the failure local. Keep the shopper oriented.
The production risk is not a cart handoff. It is keeping media, product links, deployment paths and optional analytics dependable.
- Media cannot load
- Preserve product context, show a meaningful fallback and allow retry. Shopping navigation for other products must continue.
- A local save cannot complete
- Say that nothing was saved in this browser and allow another attempt. Never imply that a retailer account or wishlist was updated.
- Product link is missing or invalid
- Disable SHOP THIS for that item, flag it in launch QA and preserve browsing. Never route to an unrelated page.
- A product has been removed
- The brand must provide a replacement PDP URL or the item must be removed in the next build. Do not guess a destination.
- A displayed price is stale
- Prefer not displaying volatile prices. If a snapshot price is retained, label it clearly and defer to the original PDP for the current price and availability.
- Deployment path fails
- Verify that assets, routes, fonts and external links work at the final subdomain and not only in local preview.
- Analytics is unavailable
- Shopping must still work. Event tracking fails silently and never blocks PDP navigation.
The boundary
Discovery here. Commerce there. One continuous brand journey.
Buytheway changes how products are encountered. It does not connect to the cart, replace checkout, process payment or create an order.
Every shopper who selects SHOP THIS continues on the brand’s original product page for current information and buying.
Use the proof
Feel the interaction. Then watch the product page handoff.
Use the H&M demo to feel the interaction. Use the Reformation demo to choose SHOP THIS and open the original product page. Then return here for the delivery detail.