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Two women in soft yellow looks from the H&M catalogue used in the independent Buytheway demonstration
From the independent H&M interaction demo.

For brands

A grid can show many products at once. Buytheway gives one product the screen.

See the difference Show us your store
Open catalogue spread with a black canvas sneaker in close view and a styled look in motion
A product can be a tile. It can also be the whole moment.

Two useful views

Browse broadly. Or look closely.

The distinction is visible in the interface. It does not require an invented performance claim.

Product grid

Many products share the view.

  • Several products appear at the same time.
  • The shopper can scan names, prices and imagery together.
  • It works naturally when the shopper knows the category or item to seek.
  • Opening one product usually moves into a product detail path.

BuytheWay reel

One product holds the view.

  • The next product arrives through a vertical scroll.
  • The shopper can pause before deciding whether to continue.
  • Details, save and share actions stay close to the product.
  • SHOP THIS opens the product’s original page, where the existing store handles price, availability, variants, cart and checkout.

Not more products. More room for each one.

In the reel, every item receives a full screen interval before the next arrives. That can create a useful discovery path for catalogues whose products are not all likely to be found through a precise search. It is an interface behaviour, not a promise of engagement, conversion or revenue.

“That one.”

The smallest useful decision in the feed.
What BuytheWay changes
Open catalogue spread showing a blue shirt and blue jeans as separate products

What stays with the store

Discovery with Buytheway. Commerce with the brand.

The responsibilities stay explicit from supplied media through PDP handoff.

Catalogue and media
The brand supplies and approves the product material and confirms it has the right to use it.
Discovery experience
Buytheway designs and builds the vertical microsite.
Deployment
Buytheway delivers the production build; the brand’s developer hosts it at discover.brand.com and adds a Discover link to the main store.
Product decision
The shopper chooses SHOP THIS and opens the original product page.
Commerce
The brand’s existing site keeps current price, stock, variants, cart, checkout, payment and orders.
Updates
Future catalogue changes require an updated build or a separately agreed refresh service.
Inspect the flow Read the questions

Beyond the demos

Product led, not garment specific.

The current public demos use fashion because it makes the interaction easy to see. The format itself is not garment specific. It can be evaluated for any visual product catalogue with clear product pages and approved media.

Your catalogue

See what one product at a time feels like.

Use the H&M interaction demo and the Reformation interaction demo, then send the store you want us to review. Both are independent, non transactional demonstrations and do not imply endorsement or case study results.

H&M interaction demo Reformation interaction demo