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Contents

Two women in soft yellow looks shown in the authorised H&M catalogue
From the H&M catalogue.

For brands

A grid can show many products at once. A reel gives one product the screen.

BuytheWay adds a vertical, shoppable route through an existing catalogue. It does not make the grid obsolete. It gives a shopper another way to encounter, inspect, save, share and choose a product on the brand’s own store.

See the difference Show us your store
Open catalogue spread with a black canvas sneaker in close-up and a styled look in motion
A product can be a tile. It can also be the whole moment.

Two useful views

Browse broadly. Or look closely.

The distinction is visible in the interface. It does not require an invented performance claim.

Product grid

Many products share the view.

  • Several products appear at the same time.
  • The shopper can scan names, prices and imagery together.
  • It works naturally when the shopper knows the category or item to seek.
  • Opening one product usually moves into a product-detail path.

BuytheWay reel

One product holds the view.

  • The next product arrives through a vertical scroll.
  • The shopper can pause before deciding whether to continue.
  • Details, save and share actions stay close to the product.
  • Where integrated, an add action enters the existing store flow.

Catalogue attention

Not more products. More room for each one.

In the reel, every item receives a full-screen interval before the next arrives. That can create a useful discovery path for catalogues whose products are not all likely to be found through a precise search. It is an interface behaviour, not a promise of engagement, conversion or revenue.

“That one.”

The smallest useful decision in the feed.
What BuytheWay changes
Open catalogue spread showing a blue shirt and blue jeans as separate products

What stays with the store

The commerce beneath the experience.

BuytheWay is an ecommerce experience layer, not a marketplace or replacement ecommerce platform.

Catalogue source
The brand’s product material remains the factual source for the feed.
Product choice
The shopper can inspect a product and choose a variant where applicable.
Cart and checkout
In an integrated deployment, the add action returns to the host commerce flow; checkout remains with the store.
Implementation
The connection is defined around the actual catalogue and commerce system. No unsupported platform compatibility is assumed.
Inspect the flow Read the questions

Your catalogue

See what one product at a time feels like.

Use the working demonstration, then send the store you want BuytheWay to look at. The H&M imagery in the demo is authorised catalogue material and does not imply an endorsement or case-study result.

Experience BuytheWay See my catalogue in BuytheWay