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Two women in soft yellow looks from the H&M catalogue used in the independent Buytheway demonstration
From the independent H&M interaction demo.

There you are

Catalogue spread pairing a monumental black sneaker with a person stepping into the sky
Independent catalogue demonstration. The production product is a brand hosted discovery microsite.

Buytheway turns the product images and videos you already have into a custom vertical discovery site that sends shoppers straight to each product's original page.

See the H&M demo How delivery works Also see: Reformation interaction demo

From supplied catalogue to original product page.

  1. You supplyCatalogue, product page URLs and brand assets.
  2. We buildA custom, responsive reel style discovery website.
  3. We deliverBrandName-Buytheway.zip plus deployment instructions.
  4. You deployYour developer publishes it at discover.brand.com and adds Discover to the main menu.
  5. Shoppers continueSHOP THIS opens the original product page for variants, cart and checkout.
Catalogue spread showing a person adjusting chunky neutral sandals

That one.

Catalogue spread with two friends beside yellow dresses

saw this. thought of you.

Catalogue portrait of a woman in an oversized neutral vest

Maybe.

Discovery, with room to look.

One product gets the screen.

What is BuytheWay See the H&M interaction demo
Open catalogue showing denim, shirting and a styled model

Any visual catalogue can become a way to discover.

Fashion is the current public demonstration, not the product boundary. Buytheway can be considered for beauty, jewellery, furniture, homeware, footwear, accessories, consumer products and other catalogues where one product benefits from having the screen.

Editorial paper collage featuring a beauty bottle, chair and lamp, jewellery, packaged product and technology accessory
Stacked catalogue covers showing a woman in soft tailoring

There you are

Someone’s “that one” is already in your catalogue.

BUILD YOUR DISCOVERY SITE NOW